Pricing alone is not a specification
A buyer cannot evaluate a creative service from a price and a one-line description. The page should reduce uncertainty before the transaction starts.
Show the deliverables
State what is included in concrete terms. For video editing, explain the final video, audio work, captions, graphics, export format, and scope limits. For design, explain the number and type of assets.
Explain inputs and revisions
Tell the buyer what they need to provide and how many revision rounds are included. Also explain what counts as a revision and how additional changes are handled.
Explain turnaround and exclusions
A turnaround is meaningful only when the starting point is clear. If production begins after required assets are received, say so. Also list work that is outside the package.
Make the next step obvious
After reading the page, the buyer should know whether to purchase, send a brief, ask a question, or choose a different service. Clear navigation is part of the service.
The buyer's five questions
- What exactly am I receiving?
- What do I need to provide?
- When does production start and finish?
- How do revisions work?
- What is outside the package?